During times of universal deceit, telling the truth becomes a revolutionary act ~ George Orwell In the book, Beautiful Trouble: A Cookbook for a Revolution, one tactic used to re-appropriate common cultural artefacts the intended audience are already familiar with (such as Cola-Cola or Pantene), then injecting them with radical connotations, is called 'détournement', which … [Read more...] about Détournement, Coca-Cola, Greenpeace and More Dead Birds on the Sand
Stop Coca-Cola trashing Australia
Greenpeace’s new ‘Coca-Cola’ Clip, Dead Birds, and the Bystander Effect
On the eve of Coca-Cola Amatil’s AGM, Greenpeace has launched a television advertisement skewering the beverage giant’s efforts to sabotage a national ‘Cash for Containers’ scheme: the 'Stop Coca-Cola trashing Australia', YouTube clip plays on Coke's use of happy youths sipping Coca-Cola to the back drop of popular music in its marketing. But suddenly birds start dropping out … [Read more...] about Greenpeace’s new ‘Coca-Cola’ Clip, Dead Birds, and the Bystander Effect