Apparently, embracing the practice of dancing to the cycle of the moon with blue circles painted on our pink bits is going to become de rigueur, even cool. One day. Or at least, something like that will help celebrate the event of women getting their periods. Okay, maybe not the paint, or even the moon cycle, for that matter, but the celebration of menstruation for the wonderful thing that it is. Oh, and the ‘idea’ that we have vaginas, menstruation blood, and discharge. A celebration I tell you! All right, not even a friggen celebration then—just a general acceptance of it will suffice.
And advertising about them? Well, this one I saw on television last night… suggests general acceptance. Except for the HooHar caused by the use of the real word for our ‘MooHoo’: Did Carefree expect this reaction when they—in the event of getting us chicks to buy feminine hygiene products more than just once a month—released this television add with a naked woman sprouting on about her ‘vagina’ and the discharge that flows from said vagina:
“Even that bit of discharge… is our body working to keep the vagina healthy.”
She said, while standing naked, kind off hiding behind a bloom of fake white flowers. Weird! But weirder than hiding behind flowers:
According to Jezabel’s, ‘Public Scandalized by Ad Claiming Woman Have Vaginas and Experience Discharge’:
“A spokesperson from the Advertising Standards Bureau told ninemsn that the ad started receiving complaints as soon as it launched last night. What’s more depressing — that some people have nothing better to do than call in complaints about ads that barely have any views on YouTube yet, or that the word “vagina” is still considered controversial and “discharge” is still considered abnormal even within the context of trying to sell women products for their vaginas?”
Err… didn’t those ring-up-TV-stations-and-complain-type of people not see the Lynx ‘Dirty balls’ add? (Look, if the guys had been washing their own balls in fragrance chemicals (instead of Sophie Monk doing if for them)—maybe it wouldn’t be so… offensive. Apart from the chemical sensitivity, allergy and asthma inducing synthetic chemicals on those things… I mean, you wouldn’t want to get too close—talk about offensive… ) So, unlike the DB add, is this add, using the actual names for female human anatomy and, in an actual factual sense, really offensive? Rhetorically speaking of course!
But back to this badvertising… We all know/or have heard of the guy who gets squeamish at the mention of periods, monthlies, tampons, vaginas. Or was it just my high school that had guys like him? Does anyone remember the way he couldn’t use the real terminology, only his—wait for it—‘down there’ talk; but he was fine, almost proud, in his knowledge, and ability to throw around words like c*nt, pussy, and phrases like ‘he/she’s on her rags’ (usually as a euphemism for ‘I can’t get my way with you’, so I’ll align you with the status of a woman who is menstruating (even if you’re male—especially if you’re male)). Sexist. Much, I’ll say…
Well, by the sounds of it, this type of school yard mentality has grown up, and has been ringing the Advertising Standards Bureau, complaining about Carefree using the word vagina—probably while emitting Lynx fumes from ‘down there’!
If you have not seen the *shockingly offensive* add that caused the HooHar about the HooHoos, then check out the YouTube clip below.
You know… *Down there*…