Archives for June 2012

A Short Story About Dirty Fucking Balls

In Melbourne’s, the Age, newspaper, today, the article: Sexism Dovetails with Hypocrisy, by Nina Funnell and Dannielle Miller, attempts to shed light on more than just Unilever’s moronic sexist advertising:

“Remember that Dove campaign featuring women of all different shapes, colours and sizes standing around in their knickers supposedly taking on beauty stereotypes? Well, Dove is owned by Unilever. Yep. The same company that is funding self-esteem workshops and body-love courses for girls in our schools (under the Dove brand) is also producing the very types of ads that those courses caution against.”

The claim on their website: Dove, is raising awareness of the link between beauty and body-related self-esteem (Must they have the comma after ‘Dove’? Because it was there when I cut and pasted it from their website. And if I can’t win an argument with a multi-national corporation like Unilever, then I’ll pick on their punctuation instead!) and that statement sits in rank contrast with their latest offering. Because now, Unilever (also the parent company of Lynx deodorants), have the Dirty Balls advertisement, which, based on the long-held advertising premise that you can sell anything to a man if you can link it to sex or sport, is promoting Lynx, which itself, promises that one squirt of it will bring amazing success in both areas. So, not only is Unilever going about their advertising in their own special oxymoronic fashion but their values are also strangely unaligned in their approach to marketing other products. Like this:

“And the hypocrisy doesn’t end there. Dove reminds girls to accept their bodies and to love the skin they’re born in. But Unilever sells a skin-bleaching product in places such as India and the Middle East called ”Fair and Lovely”. This product is aimed at darker-skinned women, with the promise that it will whiten their skin so that they too might one day resemble the Aryan ideal so celebrated in all Lynx advertisements.”

Look, if people want to change the colour of their skin, fine (Hello… Michael Jackson?) but why is a multimillion dollar capitalist company allowed to promote such aspirations? Like the colour of the skin a person is born with is not good enough? We have to manipulate and taunt them with advertising to aspire to change such a perfect detail with Fair and Lovely?

You can read more of that here.

It is more than a tad oxymoronic because now they have the Lynx Clean your balls advertising campaign with Sophie Monk, it shows just how dishonest they are. There is a new slogan going around: Talk to your daughter before a disingenuous company such as Unilever does and it hits the nail on their own knob head because it’s true!

”Balls. Nobody wants to play with them when they’re dirty,” says Ms Monk.

Well some women might say, “No one wants to play with them when they smell of *fragrance chemicals!” And furthermore, some mums might say, “Son, your not washing your, err… b… body in neurotoxic solvents, toxic metals and potential carcinogens… ”


On the subject of *fragrance chemicals, Unilever also manufacture washing powders that contain ‘suspect ingredients’, which cause, contribute to, and bring on symptoms experienced by asthmatics, and people with fragrance, solvent and/or petrochemical allergies and sensitivities, including children. And that is another contradiction they play against consumers, the low-allergy-sensitivity/asthmatic-friendly ruse. Their Omo Sensitive range states:

“Omo Sensitive is dermatologically tested and free of potential irritants like dyes and perfumes, which can trigger sensitive, allergy prone skin.”

Yet, all the other washing powders they market contain these ‘irritants’ and for the person allergic/sensitive to them, they are found everywhere where people who wash their clothes are found. And, they neglect to mention (and this is on purpose, I’m sure) that those affected with asthma and inhalant allergies, suffer health affects when breathing around these products. And they make out like it’s only *skin* on the outside of the body that suffers irritation and inflammation on contact with these products, not the lining (skin) of the airways of these immune compromised individuals. But it’s no biggie, if people do develop a rash, or skin irritation (you know the-red-itchy-scaly-rash-that-people-will-try-twenty-products-just-trying-to-clear-it-and-only-make-it-worse-leaving-their-skin-scared-for-life type of rash/skin irritation) then Unilever offers this helpful Living with sensitivities doesn’t have to be stressful if you know how to control it fact sheet.

If people knew they could end up sensitised to the chemicals in these products, or cause/worsen their children’s asthma, or make make an immune disorder worse then they could just bypass all the *chemicals, dyes and perfumes and go straight on to using the OMO sensitive in the first instance. That way they wouldn’t have to throw out all their clothing after they find that the regular Omo won’t wash out and the chemicals left behind–even trace amounts–still cause symptoms. Even better by using the sensitive version they could avoid symptoms in the first place!

So, Unilever can make products that make people ill, and get away with it, and they can make adds with sexist language that our kids would get in trouble for using at school. What’s next?

The feminist author and campaigner for lobby group Collective Shout Melinda Tankard Reist said the advertisement ”hit the jackpot: it’s sexist, racist and ageist”.

Reist also said she was aware it was designed to provoke outrage. As pointed out on Melbourne’s 3AW radio:

‘“One of their worst ads came out last year where they advised men to use a Lynx product to ‘wash away the skank’ after a regretted sexual encounter,” Melinda Tankard Reist told 3AW Mornings.

Read entire article and listen to the interview.

And just so we are fully aware of what we are dealing with here:

“Just so you know, the regretted sexual encounter promoted by the American version of Lynx Axe, was described as one that might involve a disabled or elderly woman. And click here to look at this pro up skirting product brought out by Axe a few years ago.”

So aside from Unilever’s dirty tactics, women’s dirty attitudes and Linx’s dirty balls, what about the children? Do they (or us) need anymore pornification in everyday life?

Here’s a slogan: Talk to your sons before Unilever does because they could end up suffering from a different Lynx effect than what they actually intended if they use Lynx products:

Twelve year old Daniel Hurley died after spraying Lynx in an enclosed space. Daniel’s father, Robert, said the youngster was proud of his appearance and was “lavish” in his use of deodorants and hair gels. Note: Lynx/Unilever do not display the ingredients on their products. But they do say that Lynx contains *fragrance as stated on their website.

But aside from tragedy and sexism, what is it lately with all the dirty genitalia that apparently needs these ‘products’ to make them clean? Dirty Balls, Lynx. Smelly Vaginas, Vagasil. What’s with this? Is there something wrong with a bar of soap and a shower? And are these companies creating body issues or do we already have them, therefore creating the need for these products? The questions are rhetorical, designed to make you think, peoples…

In this YouTube clip, Collective Shout’s Lynx Ad, shows the real Lynx affect (not the bullcrap advertising one, or the Lynx affect that impedes breathing, hampers asthma and makes my eyes swell up).

* Fragrance chemicals: The perfume/and fragrance industry is self-regulated; therefore, the only ingredient a consumer can identify in a bottle of perfume/fragrance is, yep, you guessed it, fragrance… The chemical components in fragrance are protected under the Trade Secrets Act and they are described on the label only as ‘fragrance’. And, the term ‘fragrance’ is a generic word used to describe the mix of any of up to 5000 chemicals within these recipes. Because they do not disclose to the consumer the products ingredients, it is difficult to identify which chemical component(s) of the fragrance is causing symptoms.

And finally, here’s how to Take Action!

(Information from Collective Shout‘s webpage)

Tell Lynx what you think about their ad campaigns

Unilever (parent company) Website


Further reading:

ASB upholds complaints against Lynx ‘Rules of Rugby’ ad

Why you need to complain to the Advertising Standards Board

Behind the Label: Lynx Dry Antiperspirant Deodorant

The stink about deodorant

Thanks for reading


(I’m off to take a shower now.)

Michellina Van Loder is a Professional Writer, Journalist and Blogger. This is where she shares her tales about trail blazing her way out of the Labyrinth of Chemical Sensitivities and Mould. This is also where you will find the latest Research on related topics.

The Shadow


Even though you can’t see my shadow, it’s still there

No, not the 1994 American superhero film, ‘the shadow‘, directed by Russell Mulcahy, where the superhero is able ‘to cloud men’s minds’. (Although they both have that in common.) But the shadow that we all have: “Everyone carries a shadow,” Jung wrote, “and the less it is embodied in the individual’s conscious life, the blacker and denser it is.” Jung also believed that “in spite of its function as a reservoir for human darkness—or perhaps because of this—the shadow is the seat of creativity.”; so that for some, it may be, ‘the dark side of his being, his sinister shadow…represents the true spirit of life as against the arid scholar’.

“The first step in defeating the shadow is to abandon all notions of defeating it. The dark side of human nature thrives on war, struggle and conflict. As soon as you talk about ‘winning,’ you have lost already. You have been dragged into the duality of good and evil.” ~ Deepak Chopra…

That’s a quote from The Shadow Effect: Illuminating the Hidden Power of Your True Self, by Deepak Chopra, Debbie Ford and Marianne Williamson.

A blogger mate of mine, over at Listen to Me Thunder, recently wrote about strengthening the relationship between shadow and self:

“It requires much introspection, self-examination, and a desire to know oneself completely without any of the ego defences blurring reality.  It is in fact, part of the process of personal growth; the  uncovering of all of the layers that prevent you from knowing who you really are.  It means removing the rose-coloured glasses and seeing things in a real way.  Including those things that are simmering in the dark, way down below.  It means coming face to face with your shadow, saying hello, and negotiating some sort of agreement. “

Self-knowledge is everything. When we become who we really are, darkness no lover has a hold over us. Here’s to having a strong sense of self and having an awesome relationship with our shadows… You can read more about the shadow in another post here

And thanks to Listen to Me Thunder for blogging: The Shadow – The Dark and The Light!

Or you can read more on the shadow, over on Amy Witkop’s blog, here.


Michellina Van Loder is a Professional Writer, Journalist and Blogger. This is where she shares her tales about trail blazing her way out of the Labyrinth of Chemical Sensitivities and Mould. This is also where you will find the latest Research on related topics.

The paleolithic diet

Paleolithic-style dish: seafood stew

Paleolithic-style dish: seafood stew (Photo credit: Wikipedia)

Recently I’ve been researching the Paleo diet. I dislike that word ‘diet’; I can’t stand eating to a schedule, or that feeling of depriving myself. But I also dislike the way my body has reacted to foods for the last year or so (grains and sugar (especially when combined)) so I spend a lot of time thinking and planning what I put in my mouth. However, I do like the word ‘Paleo’, which stems from Paleolithic, which in archeological terms, denotes to the early phase of the Stone Age, lasting about 2.5 million years, when primitive stone implements were used.  To me, the idea of a Paleolithic diet has a mythological quality to it, in that, the whole idea of eating like out ancestors did, in theory, resonates deeply with me because eating processed foods make me feel generally shithouse, so I love the ideology behind getting back to nature and eating organic wholesome foods that don’t include grains. But if I let my imagination run wild for a minute, the actual process of eating identical to cavemen loses its romanticism as soon as I consider the treatment of animals and the idea of eating them in mass quantities. I find red meat abhorrently disgusting! It’s just so… so fleshy. And meaty. Kind of like eating one of my mates. (Dog moves away from me.) Seriously, I cook it for my daughter–I’m blessed with a voracious meat eating teenager–and I would eat it if nothing else where available, but I don’t like it. I hate touching it. Even wear rubber gloves to make meat patties. But if the criteria for a Paleo diet (see chart below) is correct, then I’m already there.

Late last year I started seeing the chiropractor/kinesiologist, Nick Foley, (who also does gene testing, which I will blog about another time); one of the first things he told me to do was to stop eating grains and sugars–which I already knew but sometimes it helps to hear it from someone else. And tomatoes. Tomatoes are a big problem for me, I didn’t realise just how much until this practitioner told me to lay of them, and now that I have stopped eating them, I really can notice that they cause my sinuses to throb and make me more sensitive to chemicals (everything even smells stronger after eating them, if you can believe that). I also changed to coconut oil and began buying all organic fruit and veggies. He had me off the fruit for a while and that was torture, but I think this was just to get the sugar out of my system. Now I’m only eating dates, fruit and dark chocolate for my sweet fix! A diet high in vegetables and protein (I eat a lot of fish and some chicken) is what he recommended. So apart from the dairy element–I love my yogurt!–I have the paleolithic bases covered, and must say that I feel in touch with our cavemen/women ancestors from the stone age. (Even if I do wear rubber gloves when touching raw meat.)

Do you have any food sensitivities? Have you tried eating paleolithically? Would you try it?

More Health and Fitness News & Tips at Greatist.

Here the world’s #1 expert, professor Loren Cordain, explains what you need to know and answers common questions. For example: Is Paleo always low carb? What’s wrong with vegan diets? What single dairy product is ok to eat? (If you want to know the answer to that one–without watching the clip–it’s butter.)

You can visit Dr. Cordain’s website here

Michellina Van Loder is a Professional Writer, Journalist and Blogger. This is where she shares her tales about trail blazing her way out of the Labyrinth of Chemical Sensitivities and Mould. This is also where you will find the latest Research on related topics.

Information, products and views presented by guest bloggers @The Labyrinth are not necessarily the same as those held by this blog's author, Michellina van Loder. Reviews are my own personal opinions (unless stated otherwise); and satire is used throughout personal posts. Any health topics discussed are not to be taken as medical advice. Seek out medical attention if needed and do your own research; however, you're welcome to use mine as a start.
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